Privacy Policy.

Last updated · May 16, 2026

1. What we collect

We try to collect as little as possible. Concretely:

• Email address — when you join the newsletter, request a lead-magnet PDF (e.g. the wine glossary or the wine books guide), or submit a contact form.
• Order details — when you place an order in the shop: name, shipping address, billing details, items, total. Payment card details never touch our servers — they are handled by Stripe.
• Anonymous usage data — page views, referrers, viewport, broad geographic region (country level) via privacy-respecting analytics. No personal profiling.
• Cookies — strictly functional only (cart contents, language preference, popup cooldown). No third-party advertising cookies.

2. Why we collect it

• To send you the newsletter or lead magnet you signed up for.
• To fulfil and ship orders, including print-on-demand production for posters and caps.
• To respond to your messages.
• To understand which content people actually read, so we make more of the good stuff.

3. Who we share it with

We share data only with the providers we genuinely need to run the site:

• Stripe — for payment processing.
• Gelato — for print-on-demand fulfilment and shipping (orders only).
• Vercel — for site hosting and serverless functions.
• Resend (or equivalent) — for transactional and newsletter emails.

We never sell your data. We never share your email with third parties for marketing.

4. How long we keep it

• Newsletter subscribers: until you unsubscribe.
• Orders: 10 years, as required by accounting and tax law.
• Lead-magnet downloads: indefinitely on a low-volume basis, unless you ask us to delete it.
• Analytics: aggregated, no personal retention beyond 26 months.

5. Your rights

Under the GDPR (and equivalent legislation), you can ask us to:

• Access the data we hold about you.
• Correct it if it's wrong.
• Delete it (right to erasure).
• Export it in a portable format.
• Object to processing or restrict it.
• Withdraw consent at any time for marketing communications.

To exercise any of these rights, email winemakersshow@gmail.com. We respond within 30 days.

6. Children

Wine is a product for adults. The site is not directed at children under 18, and we do not knowingly collect personal data from anyone under 18.

7. Updates to this policy

If we change anything material, we update the date at the top and, for active subscribers, send a one-line note by email so you know.

8. Complaints

If you're unhappy with how we handle your data, you can complain to the data protection authority where you live. In the EU, you'll find the right one at edpb.europa.eu. We'd much rather you wrote to us first so we can fix it.